In 2008, a disruption in hair care began. Combining four decades of styling heritage from the top of the editorial and salon worlds, Oribe Hair Care forever redefined the standard of professional hair care. Never before had there been a line of products developed with skincare-grade formulations, perfume-quality fragrance and handcrafted packaging. By offering custom craftsmanship and the highest-performing product collection to a discerning audience, an evolved awareness in the segment was born.
Less than a decade later, Oribe Hair Care is an internationally top-selling, award-winning brand that has sparked deep connections, building a global community of dedicated stylists, salon owners, specialty markets and millions of women and men whose hair has been transformed into something sexy, healthy and exceptionally luxurious.